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GTC Nutrition to Launch Health Education Initiative

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By: Sean Moloughney

Editor, Nutraceuticals World

GTC Nutrition, Golden, CO, recently launched its Health Sense – No Nonsense health education initiative. It incorporates the health benefits offered by GTC Nutrition’s line of specialty ingredients, empowers consumers to make better food and lifestyle choices and is scheduled to launch early next year. The program will reach consumers through a variety of channels, including partnership opportunities, co-branding logo and label statement opportunities, a consumer-focused website, education programs, community events and public relations and advertising.

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